Project 2: Marketing & Advertising

Project 2 : Group Work

Advertising & Marketing Re-Branded Product

Project Brief:

After the individual part of this project, the best product was chosen to be further improved and to be advertised in the public. Students were required to work as a group to discuss on how to improve the chosen packaging and discuss on their marketing skills. Students will have to set up a booth to sell the products as well as produce an advertisement video.

We were divided in a group of 5 and my group was made up of:

1. Lee Yet Yee ( Me )

2. Chang Huey Yi

3. Chin Shee Wei

4. Ng Kwang Zhou

5. Koo Jian Xiang

Chang Huey Yi ( Barbara )'s product was chosen as she was able to produce the best product out of the four of us.

Centimeters Salad!!!

The initial packaging got a good feedback from Ms Sufina and Ms Reene, therefore, we were more focused on our marketing skills and the booth but we still made some improvements for the packaging.

The color of the product

There are five different colors of measuring tape that can be bought in the market, therefore we decided to make the packaging into 5 different colors indicating different categories.

Range of waist line:

Pink- 1-70cm

Blue - 1-90cm

Yellow - 1-110cm

Green - 1-130cm

White - 1-150cm

The reason why we came out with the range of different waist line for each color is to act as a motivation for users to fight for the smallest category of waist line, which is the pink color packaging.

For example, if I happen o fall under the yellow category where my waist line is range from 1-110cm, I will definitely aim for the next category which is the blue one. Once I achieved the blue category, I will then aim for the pink one.

Therefore, it will motivate users to slim down which serves the aim of our product.

The Booth:

Photo Booth

For the booth, we decided to make a photo booth where it indicates the back part of our packaging which has diet tips and a iconic human with good figures. It was to create an interactive session where people can take photos with our photo booth and get to know our product as well.

3D Spaghetti Made up of Measuring Tape

We also decided to make a plate of spaghetti which we top with the 5 colors of measuring tapes. This was reflect our product which was arranged like a spaghetti rolled up with fork inside the packaging. It also carries a reminder so as to eat with the correct propotion as people will be reminded to keep fit when they sees a measuring tape while eating.

Flyers, Business Card & Poster

We also made flyers to be distributed to passers-by so that they can get to know about our product. Each of us have a business card with different post in the company. Our company name was mission slimpossible and I am the CEO of the company. Besides, we also attached our poster in front of the booth.

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The Advertisement Video:

Information Board

We also prepared an information board in front of the booth where people can see the different categories of our product. The price of the product was stated on the board too where there was a 30% discount from RM 19.90 to RM 13.90.

Free Gifts

Customers are always attracted by free gifts. Therefore, we prepared free gifts that weere related to our product which were green teas and earl grey teas. Teas will help in sliming therefore we chose it as our free gift. We repackage the tea bags to make it look more attractive.

Jian Xiang was the videographer as I helped him in directing some of the scenes. We had a great time enjoying the process of filming the video despite having ITD submission on the next day.

The Advertisement Video:

Presentation Day:

Each person got a chance to present in this project as they always say, unity is strength. We rehearsed a few times the day before the presentation where we had much fun and enjoyed the time working together to make our presentation sound as good as possible.

I sacrificed my past for this project as I was very fat last year and lost 10 kgs in 3 months. So, I printed out my photos where I was still an extremly fat person to help promote our product using myself as an living example after using centimeters salad.

It was fun to present with my team mates as we did not treat it like a presentation, we were just having fun.

The Presentation Video:

Reflection:

Through this project, I have experienced great team work as we were able to work together to give the best presentation that we could. Besides, I had learnt many marketing skills which will help me to get more jobs in the future when I am marketing my designs and proposals. Accepting failures and solving problems instead of spending the half day worrying about it was what I learnt throughout the whole process.

In addition, this project also reminds me to keep on a healthy diet which will help me to keep fit and never become fat ever again. It also motivates me to continue on my diet plan until I reach my goals.

In conclusion, I had LOTS OF FUN througout this projects where my team mates and I had so much laughters as we discussed about every details for this project. I gained deeper friendships which is so valuable and couldn't be bought with money or good grades.